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Astra Fresh is a premium brand of Astra Farms Company based in Tabuk, Saudi Arabia. it is a group of passionate farmers growing, sourcing & serving wholesome food for our community. And I was proud to assist the brand to restablish a new brand identity in the market and social media, by designing for them an oriental premium quality marketing campaign to be lunched on Ramadan in Jordan and Saudi Arabia.
Finding brand slogans was the most challenging part!
It should represent the brand and communicate with the user persona. And eventually, we found it, but that was not the only challenge as I had to find a font that fits perfectly with it, and knowing that the internet lacks nice Arabic font we had no other choice than to create our Arabic typography to end up with this beautifully simple design.
The first challenge I faced is the big variety of all the products they have, besides the different ingredients they contain also the packaging was also different. Therefore the design had to adapt and fit with all the colorful products they had.
Being a colorful brand with many different products, yet premium and natural in quality, I had to go with a still black color, that can fit with all other colors, but black is not enough as I also used a black natural material like the black rocks used in the design.
As the design will be applied on multiple platforms print and digital, it had to be fully flexible! Vertical, horizontal, circular... It had to ft with minor adjustments as there was more then 50 different display to adjust to, and below are some of it.
The design had to be applied on the vans, front sides and back.
Astra Fresh is distributing custom made fridges as part of the marketing campaign to maintain a perfect panogram and great visibility in small to medium shops.
Creating social media posts that are creative and yet informative, by highlighting the benefits of natural, and vegetable based food.
Astra Fresh is distributing custom made fridges as part of the marketing campaign to maintain a perfect panogram and great visibility in small to medium shops.
A shelf talker to make the brand pop on the shelve.
Ally stoppers, to make you stop while shopping and look to the product.
Banners to support the marketing campaign.
