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Elie Rachkidi © 2022
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At BFEEDS, I held a key role in enhancing the user experience and interface design for an internal software used by major global brands such as LVMH, L'Oréal, and YSL to manage their in-store experiences worldwide. My primary responsibility was to transform a heavily utilized yet cumbersome product data management platform into an intuitive and efficient tool. Through comprehensive UX audits, strategic redesigns, and the implementation of innovative AI-driven solutions, I successfully improved the platform's usability and functionality. My contributions not only streamlined the user experience but also facilitated a smooth transition to advanced design tools, ensuring the team's adaptability and proficiency in utilizing modern design systems.
UX Audit and Recommendations: Conducted a comprehensive UX audit over a month, resulting in a detailed 78-page report. The audit identified strengths, areas for improvement, and specific recommendations for maintaining or altering aspects of the software.
Workshops and User Interviews: Led extensive workshops and user interviews with internal teams, including project managers and store managers, to establish goals and prioritize tasks. This helped in aligning the software’s development with user needs and expectations.
Reorganization and Synchronization: Reorganized and synchronized existing platform pages to improve coherence and accessibility. This was crucial for a seamless user experience in a product data management context.
Customizable Product Inputs: Designed a system allowing for customizable inputs for different product types, addressing the diverse needs of various clients.
Design System Creation: Developed a comprehensive, well-explained design system that became the foundation for a complete UI redesign of the platform.
AI Integration for Translations and Support: Implemented AI-driven solutions for translation management and customer support, including an AI-based ticketing system and appointment scheduling for call support.
Other UI UX Preview
