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Elie Rachkidi © 2022
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I designed and developed Bweez’s website, showcasing their unique approach to blending space design, engineering, and technology. The site highlights their innovative solutions for retail environments, offering an engaging and interactive experience that mirrors their cutting-edge work.
I crafted an interactive homepage that brings their innovative spirit to life. By integrating dynamic elements and engaging animations, the design offers an immersive experience that captures the essence of their expertise in interactive design. The homepage serves as a powerful introduction to Bweez’s unique approach, setting the tone for their cutting-edge work in retail design.
The design system for Bweez was meticulously crafted to convey a sense of luxury while maintaining clarity and usability. A key feature of this system is the animated blurry glass effect, which adds depth and sophistication to the interface. This effect not only enhances the visual aesthetic, giving the site a refined, high-end look, but also serves a functional purpose by creating contrast and clarity for the text and key elements. The smooth transitions and subtle animations ensure that the design feels fluid, engaging, and aligned with the brand’s luxurious image.
The design system for Bweez was crafted with seamless interaction in mind, where every “molecule” reacts fluidly with others, creating a cohesive, dynamic experience. Each “atom” within the system is thoughtfully animated, ensuring smooth transitions and interactions. This approach extends across all devices, including mobile, where the same level of sophistication and smart animation design is maintained. On mobile, the responsive elements adapt while preserving the luxurious feel, offering users an equally engaging experience with intuitive, fluid animations that align with the overall design system.
In designing the Bweez website, every element was meticulously crafted to align with the luxurious aesthetic sought by their high-end clients. Each component, from subtle textures to elegant animations, was designed to complement the overall visual theme. Special attention was given to detail, as exemplified by the exploded view of elements in the figure, showcasing the precision and care embedded in every design choice. This attention to detail ensures a cohesive and refined user experience that resonates with Bweez’s discerning clientele.
To represent Bweez’s continuous design process, I divided their services into distinct sections, each featuring a custom 3D spherical element. These spheres start as raw materials and progressively transform gaining shape, color, and texture—until they reveal a polished final form for the last service. This gradual evolution visually mirrors the seamless, step-by-step nature of Bweez’s workflow, creating a cohesive narrative that connects each service in a continuous process.
I introduced subtle yet effective UX/UI solutions to enhance navigation and content discovery on the Bweez website. By implementing an intuitive tag system, users can seamlessly explore related services and details across different pages. These tags not only relink relevant content but also guide users deeper into Bweez’s offerings, providing a smooth, interconnected browsing experience. This design solution ensures that users can easily follow their interests and discover the full range of services Bweez provides.
