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Crave is a brand that embodies the richness of chocolate and the energy of current culture. A variety of rich chocolate products, that are premium. The campaign included the announcement of the new product to crave family as premium quality chocolate.
Crave what you dream, and believe in yourself. That was what crave is all about and that is how we presented it. That is my first cinematic art direction.
The video is followed with elements still telling the same stories from the video, characters craving and achieving their dreams. The purpose was to create a new world/environment and a movement where you feel safe to be whoever you want to be.
The video is followed with elements still telling the same stories from the video, characters craving and achieving their dreams. The purpose was to create a new world/environment and a movement where you feel safe to be whoever you want to be.
3D was the best way to design daily posts that are out of the real world to stay in the world of dreams and express crave as a brand.
Crave is also required in-store existence, as it is a new brand and needs to be noticed. Therefore a 1.5 meter by 1.5 meter point of sale was designed, with backlit light, to create a kind of portal shape where the crave bars are crossing from a different dimension to ours.
