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Flixpy is a Sustainable POS Innovation company with its headquarters in Dubai UAE, they develop Point Purchase Marketing Materials considering their carbon emission impact on the environment and solving Logistics, Design, and Communication challenges for their clients. We collaborated to design the foundation of the company branding and internal and external communication. Nerveless we carefully sculpted together the UI/UX design of their Industry game-changing Platform – IO.Point - to make Logistics as simple as it can get. Which you can find separately on another project.
Creating an animated explinatery video, that express the brand identity yet provide visual explenation that makes the concept as clear as possible. Which included collaborating with a copyrighter to write the text, hire a vocalist with a soothing and fit voice to record the text and finally create every element of the video and animating them.
The logo was designed based on the 3 main values of the brand, Eco Friendly, Reusable and innovation, which combined together made this amazing solution as brand and as a logo.
My Favorite thing to do is bring logos to life by animating them. Therefore as building Flixpy brand, I wanted something as minimalistic as possible that reflected the idea of flixpy as a simple solution and to still make it pop, animation was the solution...
A customized typography was required to fit with brand identity, FLRXIBLE, CONTINUOUS and simple. And that what flixpy got!
As simple as it gets. Yellow to showcase the industrial side of the brand and the three basic colors, black gray and white to fill up the gap..
