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The Fresh & Bright Experience Lab brings Garnier’s Fresh Cream range to life through texture, proof, and freshness. Mochi becomes the tactile inspiration behind the concept; soft, bouncy, smooth, lightweight, and matte; while the lab setting demonstrates the three product benefits: plump, bright, and matte. Yellow leads the visual world, with blue and green used as secondary product accents.
The Fresh & Bright Experience Lab is designed as a guided journey through the three pillars of the concept: texture, proof, and freshness. From the moment guests enter, every touchpoint is created to help them discover Garnier’s Fresh Cream range in a simple, sensorial, and memorable way. The experience starts with a strong visual arrival, moves into hands-on texture discovery, continues with lab-style product proof, and ends with fresh, shareable moments that connect the range to everyday skincare needs in hot climates.
Guests check in and receive their welcome box, that has their product sample, mochi + Drink ticket and experience card or discovery map. This card guides them through the journey and can be stamped or marked at each activation.
Placed directly next to the Fresh Mochi Bar, this station turns the mochi texture reference into a skin-testing moment. Guests try the three Fresh Cream formulas and discover their benefits: plump, bright, and matte.
A clean educational counter where guests understand ingredients, benefits, and which product fits their skin need. This can be where beauty advisors explain the range.
A soft yellow puffy wall or rounded mochi-inspired photo setup. This creates the social media moment around texture and softness.
A small stage for product explanation, influencer moments, skincare routine demos, photo moments, or a dermatologist/beauty expert explanation.
Guests step inside a gentle breeze chamber where lightweight papers fly around them after applying the cream. The playful test makes the non-sticky, dry-touch finish instantly visible: nothing sticks, only freshness stays.
Guests discover the Vitamin C brightening benefit through a visual dark spot reveal and before/after comparison. This proof-led experience makes the brightening claim easy to understand, interactive, and memorable.
