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Elie Rachkidi © 2022
For Luxury Watch Deals, an official Rolex reseller based in Dubai, I managed the brand’s social media strategy and visual direction with the goal of elevating content quality and brand perception on social platforms.The mission was to align the brand’s online presence with the expectations of high-end watch audiences, reflecting the standards associated with luxury watchmaking. This included on-site art direction and high-precision product photography in Dubai, where every detail; handling, cleanliness, lighting, and finishing; was treated as critical to the brand’s image.




