Manta Sleep

2024

Rebranding - Packaging

For Manta Sleep’s retail launch, I redesigned their packaging to improve shelf appeal and attract more in-store customers. The project aimed to transition from their online delivery packaging to a retail-ready design that stands out while being sustainable and functional. By incorporating market research and thoughtful design, the new packaging aligns with Manta Sleep’s brand identity and enhances visibility in a competitive retail environment.

Old Packaging analysis

Manta Sleep’s previous packaging faced several challenges in retail. Its size made it difficult to optimize shelf space in stores, while excessive use of materials, especially plastic, deterred environmentally conscious consumers. Though effective in retail with additional protection, the packaging often suffered damage in online shipments. Moreover, the use of plastic conflicted with the brand’s health-conscious image, creating a disconnect between their mission and packaging sustainability. These insights highlighted the need for a redesign to better align with both retail and consumer expectations.

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Mask Study

Over a week of testing the Manta Sleep mask, I explored ways to fold it without compromising its material integrity. However, challenges included the logo becoming rigid and concerns about noticeable fold lines. For the Speaker Mask, embedded devices made folding difficult without risking damage. After 9 days, results varied, highlighting the importance of ensuring durability and protection, particularly for facial products that must remain effective while being shielded from contaminants like dust and pollutants.

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Market analysis

To cater to both impulsive and deliberate buyers, our product is designed as a ‘grab-and-go’ solution. In airports, where travelers often buy face masks on impulse, compact and easy-to-open packaging is essential for capturing quick decisions. Placing the product near checkout areas leverages high foot traffic and waiting lines to drive sales. We will distribute across categories like sleeping products, lifestyle items, travel pillows, and in stores such as mattress, bedding, and nursing stores, with potential for additional channels as we continue our market research.

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Option One

Through this design, I kept the two important element of the design research, a window that display the product on the side and a photo of the user, using the product! The purpose is to attract the buyer to come and hold the product with his hand and explore it: Get to see the product in use, see the actual Product from the window, read all the features of the maslk on the back

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This design is applied across all three lines of the Menta Sleep mask, with each package highlighting the unique colors and design of its respective product. The concept maintains two key features: a side window displaying the actual mask and a photo of the user wearing it. This invites customers to pick up the product, view it in action, see the mask through the window, and easily read its features on the back.

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‍box holder

The Box holder countain the earplugs and the bag, packedneatly insiode and then the mask wrap arround it. It also countain three spaces to its instruction or any extra information needed to communicate with the user.

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‍option two

Also respecting the two main elements found in the research, this option also add extra space for branding, from the inside and the outside. The purpose is to attract the buyer to come and hold the product with his hand and open the window to see the product in it: get to see the product in use, see the actual Product from the window, read all the features of the maslk on the back.

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